Why you should be using bulk email services

The benefits of reaching a greater volume of recipients are fairly straightforward, some examples include; 

- Promoting New Marketing Campaigns

- Advertising deals and offers

- Inexpensive way of reaching a large audience

- Develop relationships with like-minded individuals

- Acquisition emails to interest new customers

- Retention emails to existing clients

Things to look out for when choosing your bulk email service provider

- The percentage of email delivery rate

- Automated email services

- Reviews from verified customers

- Performance statistics

- The Domain reputation and IP address of the provider

How to prevent spamming and getting blacklisted (the CAN-SPAM Act)

Unlike the lengthy amount of emails piling up in your junk folder that disregard asking for the recipient’s permission, marketing campaigns sent via bulk emails are totally legal. As a subscriber, receivers are registered to gain the information they obtain from emails. However, if bulk email services are not managed properly and users begin to receive too great a volume of promotions and adverts they may start to consider it as spam, damaging the reputation of the sender and potentially decreasing client databases.

The CAN-SPAM Act implements various regulations you must adhere to in order to prevent blacklisting. Here’s a condensed list of some advice;

- Keep your emails sleek and simple, try to avoid any unnecessary attachments

- Include a visible, perhaps overly obvious ‘unsubscribe’ button

- Use a review feature from verified customers

Design templates and images

The possibilities here will vary depending on your provider, many bulk email services enable you to deliver a broad variety of media, with an extensive offering of pre-designed templates that are editable, letting you add your desired touch of personal fair and branding. These features range from simple promotional based content such as stand-alone images displaying sales offers to larger documents such as newsletters, pamphlets, and brochures. Bulk email providers also have the capacity to create other, more simple templates that may be relevant to online businesses such as welcome emails and password or username resets.

Recipient Insights

Just as you would collate and evaluate business sales insights, bulk email providers enable you to assess the data related to your email advertisements in order to measure their success. You can track data such as the percentage of people that actually opened your email, which links or advertisements they clicked on, and how much time they kept the email open. Information like this is key to understanding what exactly your customers are so that you can establish the most relevant strategy to increase the effectiveness and develop a strategy towards bulk emails every single time. 

Other more advanced statistical insights include segmentation possibilities based on engagement with previous campaigns, behavior, or properties. Or, maybe you are interested in which clients in a specific area spent more than $100 per month for 3 consecutive months. Filters can be applied to generate the highly specific information you’re really interested in it’s never been easier to increase your marketing ROI.

Here’s a list of some of our favorite providers for 2021, many of which offer free-trials for up to 30 days;

- SendGrid – 30-day free trial

- Amazon SES – Pay as you go

- Elastic Email - $0.09 per 1000 emails

- Mandrill by Mailchimp – free trial available 

- iContact – 30-day free trial

- Pepipost -  free trial available